Become a Sponsor

The University of South Carolina invites you to join us for a powerful evening celebrating the intersection of leadership, luxury fashion and student opportunity at Inner Strength, Outer Style: An Evening of Fashion with Dawn Staley. This event highlights top luxury brands alongside curated storytelling moments, interviews and interactive experiences. And, it’s all headlined by the legendary women’s basketball coach renowned for her championship legacy and unmistakable style.

A collaborative event hosted by USC Athletics and the USC College of Hospitality, Retail and Sport Management’s Department of Retailing, it’s more than a night of fashion — it’s a celebration of resilience, excellence and the next generation of industry leaders.

Your support will help create meaningful opportunities through:

  • Student scholarships in retailing and fashion

  • SC Women’s Basketball

  • Innovation in classroom teaching and learning

Together, we can empower students, elevate style and inspire what’s next.

Diamond Sponsor

$20,000

Align your brand with elegance, empowerment and excellence. As a Diamond Sponsor, you’ll enjoy high-end hospitality, meaningful exposure and exclusive access—all wrapped in a fashion-forward experience.

YOUR EXPERIENCE

  • VIP Seating for 10 Guests
    Enjoy premium show access with an open bar and elevated hors d’oeuvres

  • Arena Club Level Meet & Greet
    An exclusive opportunity before the show

  • Group Photo with Coach Dawn
    A lasting memory with an icon of strength and style

  • 5 VIP Parking Passes

    Ease and convenience for your group

  • 10 Signed Copies of “Uncommon Favor”
    Coach Staley’s inspirational book for you and your guests

  • Gamecock Women’s Wine Pack
    A curated trio of wines celebrating powerful women

  • Exclusive VIP Swag Bag

YOUR BRAND PRESENCE

  • Diamond Sponsor positioning on event website & other promotional materials

  • On-site and program advertising as Diamond Sponsor

YOUR RECRUITING ACCESS

  • Get connected with the top-talent, industry-leading students at the College of Hospitality, Retail and Sport Management, including free registration for the 2026 HRSM Experience Expo.

Platinum Sponsor

$10,000

Step into the spotlight with style and purpose. As a Platinum Sponsor, you’ll enjoy a chic, hospitality-driven experience paired with brand visibility that reflects confidence, class and connection.

YOUR EXPERIENCE

  • VIP Seating for 8 Guests
    Enjoy premium show access with an open bar and elevated hors d’oeuvres

  • Arena Club Level Meet & Greet
    An exclusive opportunity before the show

  • Group Photo with Coach Dawn
    A lasting memory with an icon of strength and style

  • 4 VIP Parking Passes

    Ease and convenience for your group

  • 8 Signed Copies of “Uncommon Favor”
    Coach Staley’s inspirational book for you and your guests

  • Exclusive VIP Swag Bag

YOUR BRAND PRESENCE

  • Platinum Sponsor positioning on event website & other promotional materials

  • On-site and program advertising as Platinum Sponsor

Gold Sponsor

$5,000

Make a meaningful impression in a setting where purpose meets polish. As a Gold Sponsor, your brand joins an unforgettable evening of leadership, luxury and impact—with access, visibility and connection built in.

YOUR EXPERIENCE

  • VIP Seating for 8 Guests
    Enjoy premium show access with an open bar and elevated hors d’oeuvres

  • 4 VIP Parking Passes

    Ease and convenience for your group

  • 8 Signed Copies of “Uncommon Favor”
    Coach Staley’s inspirational book for you and your guests

  • Exclusive VIP Swag Bag

YOUR BRAND PRESENCE

  • Gold Sponsor positioning on event website & other promotional materials

  • On-site and program advertising as Gold Sponsor