Inner Strength. Outer Style.

Step into a one-of-a-kind luxury event that blends leadership, bold self-expression and elevated Southern hospitality. Inner Strength, Outer Style is more than a fashion show—it’s an intimate, high-style evening with the legendary Coach Dawn Staley. From her game-changing presence on the court to her unmistakable personal style, Coach Staley has always led with strength, authenticity and vision. On October 2, you’re invited to see her like never before.

Known to fans and fashion editors alike as Louis Vuitton Dawn, Coach Staley has redefined what leadership looks like—on the court, in the community and through the lens of luxury style. She’s been featured in Vogue, praised by ESPN, and recognized as a powerful force in sport, fashion and culture. For one night only, she’ll reflect on her journey of self-expression, confidence and impact.

Through live conversation, curated fashion experiences, student storytelling and unforgettable surprises, Inner Strength, Outer Style will bring guests into the heart of what makes Coach Staley iconic—and why her influence continues to grow far beyond the game. All proceeds benefit student support and experiences through the University of South Carolina’s Department of Retailing and South Carolina Women’s Basketball.